One of the first questions I ask a client when we are discussing improving any aspect of their business is: what’s the plan? Whether they are looking to attract more customers, increase sales revenues, improve employee performance, enhance customer service or virtually any other business area…there has to be a plan.
And all too often the answer is either I don’t really have a plan, or they beigin to share the results they are looking for such as to increase sales by 30%. And while having a goal of increasing sales by 30% is also essential to an improvement program…it is not a plan. A plan is the how a goal, vision, or improvement will be achieved.
Clear and simple planning is one of the most essential components to achieving any improvement…in your business, your personal life, or in your family. Take time to plan…it can make the difference between achievement and failure.
In fact…people spend more time planning their vacations than they do the next 12 months of their business. Think about your last vacation, you planned where you were going, when you were going, how you would get there, what you would do while you were there and which day and more than likely estimated how much it would cost. That is a plan.
Having a plan, or series of plans for different aspects of your business is not difficult and can occur over a relatively short period of time if you simply look at planning as the road map that will help you get from where you are, to where you would like to go.
Don’t have time to plan? A plan does not have to be complicated, or complex. In fact, I have often heard it said; “a simple plan, well executed is better than a complex plan not executed well…or no plan at all”.
Remember this: a goal without a plan is just a dream.
Joseph is the founder and senior consultant for The Sales and Service Coach and is available for speaking engagements, consulting and coaching. You can reach him via email at: firstname.lastname@example.org or at: 609-760-9066.